Art, built into architecture.Developed in the UAE.
Surface Innovation + Art
begins with the vision
you thought was impossible.
Developed by artists. Tested by engineers. Made in Jebel Ali, exclusively for you.
Established
Satisfied clients
Finishes
Reply to a brief
Our promise
Four commitments behind everything we develop.
Authored
Signature finishes are developed by our lead artist, and every artwork is curated for the space it will occupy.
Sampled & approved
Physical samples, mock-ups and artwork proposals are signed off before anything reaches site.
Documented
Technical data, method statements and batch records for every finish, ready for specification and approval.
Backed by aftercare
Care and maintenance guides at handover, with warranty against defects in materials and workmanship.
What we do
Four services, one point of accountability.
Signature & Complementary Surfaces + Art
Signature finishes developed in-house by lead artist Dina Khataan, alongside complementary architectural surfaces delivered under the same programme and quality standard.
Surfaces & finishesArt Consultancy & Curation
Art direction, collection planning, artist selection and bespoke commissions for hospitality, residential, commercial and brand projects, led by Dina Khataan.
Art consultancyArtistic Fabrication & Application
Artworks, murals, sculptural pieces and bespoke elements made in our Jebel Ali workshop and applied by our own team, from the first sample to the final coat.
Installation & Aftercare
Site installation, snagging and handover managed by MOOG, with method statements on the way in and a care guide and warranty on the way out.
The finish library
Most surfaces are selected. Ours are developed.
A selection from the library. Each finish is sampled for the project and tuned in colour, depth and texture. Physical samples are available on request.
Material control · Designed to age
Developed for the second decade, not the handover photograph.
A surface is specified once and lived on for years. Systems are chosen against the real conditions of the space.
Selected for the site
- AbrasionScratch and abrasion resistance set to the traffic of floors and counters
- ChemicalsCleaning agents, chemical exposure and staining
- UV exposureControllable UV resistance, matched to the light each space receives
- Thermal movementMovement of the substrate and joints
- Fire & slipFire performance and slip resistance where specified
Responsible materials
- Zero-VOC systemsResin and coating systems
- Food-safe optionsFor counters, tables and serving surfaces
- No demolitionSeamless surfaces poured over existing substrates
- Mixed to the areaBatches sized to reduce waste and offcuts
- RepairableRefinishable surfaces that extend service life
- Data for every systemSupplier data sheets and safety data sheets
Workshop
Our finishes are not imported. They are developed here.
Every signature finish in the MOOG library was formulated, tested and proven in Jebel Ali — against the humidity, the light and the substrates of this region. It is why a sample takes days rather than a shipping cycle, and why a colour is matched to your drawing instead of to a catalogue.
Clients & partners
Trusted by those who build the region.
We work with government entities, hospitality groups, F&B operators, developers and fit-out contractors across the Middle East and globally.
How we work
Most projects begin as a question, not a specification.
Every project moves through the same stages, with a sign-off at each, so the designer and contractor always know what is approved, what is in production and what reaches site next.
Brief & review
Drawings, finish intent, substrate, area and programme reviewed together.
Develop
The lead artist develops colour, depth and texture as physical sample boards.
Engineer
System, build-up and method statement defined for the site conditions.
Approve
Sample and full-size mock-up signed off in writing. Itemised pricing confirmed.
Produce
Panels, castings and pieces made in the workshop with batch records.
Apply & install
Applied and installed on site under MOOG supervision, to the approved sample and method statement.
Handover
Snagging, care guide and warranty managed by MOOG.
Why designers work with us
Why 
Signature finishes developed in-house by an award-winning lead artist.
One team from the first sample to handover, with progress reported at every stage.
Bring the reference you could not source. We develop it for your project alone.
Approved boards and mock-ups are the benchmark. Nothing is applied before sign-off.
Inspection and test plan hold points, batch records and a scored release against the approved sample.
Our Jebel Ali workshop plus audited production partners for scale and additional trades.
Systems chosen for abrasion, chemicals, UV and heat, then maintained with aftercare.
Delivered for government, hospitality and F&B clients from our Jebel Ali workshop.
Have a design in mind? Send us a brief.
Start a briefThree short steps: the project, the design and you. Drawings, references or a single photograph are enough to begin. We’ll get back to you within 30 minutes.